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Overview
After spending several months with our minds "outside of the box," KMG Software launched a new, and extremely innovative, business Intranet / Extranet application. The launch is the first of many "employee friendly" business software applications intended to revolutionize the way employees initiate productivity and the way employers can measure it.
We scoured the web in order to find some of the world’s most effective and powerful Intranets, then tore them apart in order to understand where they do and don’t work. We found that the number one reason that well-built Intranets fail is not because they lack information, but rather because there is little motivation for employees to log on daily.
The Approach
Give employees all the web’s temptations, right on the corporate Intranet home page. It may sound a little out there, giving employees access to Google, jokes, local links and weather, because it is what most employers try to stop their employees from doing. KMG believes it’s analogous to "bait," give employees a reason to log on, and once they do, they have all the tools they need to be successful at their jobs in front of their faces. Whether they realize it or not, they are getting the latest on their corporation, their tasks for the day, etc., all while merely trying to surf the web… it’s really just a trick to improve job performance.
The Result
The first to launch on KMG’s new Intranet Application is Pacific Cycle(Madison, WI), makers of Schwinn, GT and Mongoose bikes. Some of their options have included "Fact of the Day" and "Company Classifieds" sections. Pacific Cycle had previously been running on a well kept and highly useful Intranet, they just couldn’t get their employees to log on. Thus far, Pacific Cycle has already seen a drastic increase in employee Intranet use.
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| 1) Weather Widget |
2) Intranet Main |
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